E-chat Blog
Guides, deep dives and best practices for integrating Viber, Telegram and WhatsApp with CRM/ERP: connecting numbers, working from the client card, automation and messenger limits.
- Articles: 126
- Categories: 13
- Updated regularly
- 6years on the market
- 400K+messages per day
- 20+integrations
All articles
Messenger integration with Kommo. A full overview
Customers stopped answering calls from unknown numbers a long time ago, yet they read a Telegram or WhatsApp message within the hour. A sales team still living on calls and email hands deals to competitors every day — competitors who reply in the messenger within 2 minutes, straight from a Kommo lead card. This overview covers how a messenger-to-Kommo setup works using E-chat as the example, which deal scenarios it handles, how to configure automated messages by pipeline stage, and what managers and integrators should consider before launch.
Why customers in Ukraine reply on Viber more often than they answer calls
A rep dials a number, hears it ring out, calls back an hour later and gets silence again. Then messages the same person on Viber and has a reply in 4 minutes. Any sales team operating in Ukraine will recognise this. It is not bad luck at one company but a durable shift in customer behaviour, and the research backs it up. Below are the figures, the reasons behind them and the practical conclusion for business owners, marketers and sales leaders — including foreign companies selling into the Ukrainian market.
Viber and Telegram limits on messaging new contacts — how to write first without losing numbers
Outbound campaigns in messengers run on rules the platforms never publish. A number works for a week, brings in enquiries, then abruptly stops sending — and the rep only finds out when a customer never gets a reply. This article collects the practical limits Viber and Telegram apply to conversations with new contacts, drawn from the hundreds of thousands of messages that pass through E-chat every day. Here are the figures, the mechanics behind the restrictions, and the setups that keep numbers alive for months.
Every conversation in 1 window — how to bring order to customer communication
Customers have preferred writing to calling for years. Until a company takes charge of that flow, the conversations live in reps’ personal WhatsApp, Telegram and Viber accounts, and the owner sees only the final sales figures and not a single message. Here is how to move all of it into the customer card inside your CRM, how long the transition takes, and what changes for the owner, the head of sales and HR.
How to message a customer first on WhatsApp from your CRM
A rep opens a deal card, sees the customer’s phone number and hits a wall. A standard WhatsApp-to-CRM integration only allows replies to inbound messages. And the customer stays silent, because they do not know you exist yet. It is a closed loop that leaves cold lists sitting untouched while sales people type numbers into personal phones by hand. This guide covers how to open a conversation first, legitimately and without unnecessary risk, straight from the CRM: what to write in that first message and what the whole process looks like in the customer card when you work through E-chat.
WhatsApp as the primary sales channel in Kazakhstan — running deals from your CRM without losing enquiries
Call a customer in Kazakhstan and there is a good chance they will decline the call and reply with “Who is this? Message me on WhatsApp.” That is how the local market works. The messenger stopped being an add-on to the phone years ago — it is the phone. Customers send enquiries as voice notes at 2 a.m., forward a product photo asking “do you have this one?”, negotiate in the thread and confirm payment in the same place. A business that only accepts enquiries by phone hands buyers to competitors every day — competitors who have WhatsApp connected to their CRM. This article covers how the market got here, exactly where sales teams lose customers, and how to build a system where no conversation ends without a deal record.
