E-chat Blog
Guides, deep dives and best practices for integrating Viber, Telegram and WhatsApp with CRM/ERP: connecting numbers, working from the client card, automation and messenger limits.
- Articles: 126
- Categories: 13
- Updated regularly
- 6years on the market
- 400K+messages per day
- 20+integrations
Sales
WhatsApp in Mexico. Selling in a growing market
First message to a customer. Templates that get replies
Telegram for sales in Uzbekistan. Running a sales team inside the country’s main messenger
Viber for business in Bulgaria. Selling in a messenger with 90% reach
Every conversation in 1 window — how to bring order to customer communication
Customers have preferred writing to calling for years. Until a company takes charge of that flow, the conversations live in reps’ personal WhatsApp, Telegram and Viber accounts, and the owner sees only the final sales figures and not a single message. Here is how to move all of it into the customer card inside your CRM, how long the transition takes, and what changes for the owner, the head of sales and HR.
WhatsApp as the primary sales channel in Kazakhstan — running deals from your CRM without losing enquiries
Call a customer in Kazakhstan and there is a good chance they will decline the call and reply with “Who is this? Message me on WhatsApp.” That is how the local market works. The messenger stopped being an add-on to the phone years ago — it is the phone. Customers send enquiries as voice notes at 2 a.m., forward a product photo asking “do you have this one?”, negotiate in the thread and confirm payment in the same place. A business that only accepts enquiries by phone hands buyers to competitors every day — competitors who have WhatsApp connected to their CRM. This article covers how the market got here, exactly where sales teams lose customers, and how to build a system where no conversation ends without a deal record.
